![]() Get to know your customers: Engagement throughout the lifecycle isn’t just about the value you can cultivate from your relationship with the customer - it’s also about the value you can deliver to your customer. How to get started with Customer Activation And 94% of survey respondents reported taking one or more of the following actions after consistently being mis-targeted: ![]() The problem is shown by the 98% of consumers surveyed in a recent Janrain study on solving the engagement gap, who said the information they receive from marketers is off target. Unfortunately many marketers fail in activation through not delivering effective, relevant emails. ![]() Cultivating relationships with your customers throughout their lifecycle is key to extracting maximum value from them. You need to think about your customers' lifecycle from potential customer to eventual advocacy. ![]() But, how do you activate your customers when you’re interacting with millions? But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? It's time to think about Customer Activation.Ĭustomer Activation means motivating customers to move to the next stage of their lifecycle faster than they would on their own. With Lifecycle marketing it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. 6 tactics to get started with Customer ActivationĪs a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle.
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